Introducing the Router: Automated Routing for the Real World
Transform, route, automate—bem Actions turn data chaos into seamless workflows
At bem, we’re building a world where data doesn’t need to be coddled into submission. Instead, it’s automatically understood, structured, and routed—no matter how chaotic or varied. Today, we’re thrilled to introduce our new Actions framework, starting with Router, the latest advancement in our mission to create a more ambient, intuitive software experience.
Our journey began with Structured Data as a Service (SDaaS). We developed a solution that could take unstructured chaos—emails, PDFs, Excel files—and transform it into clean, structured JSON. That data could then flow seamlessly into databases, apps, or analytics tools. But transforming data isn’t the endgame. Businesses don’t just need to structure information; they need to route it intelligently, taking the right action with each unique piece of data. Router is our answer to this need.
The Next Chapter: Actions Built for Real-World Complexity
The Router is the first feature in our Actions framework, which enables you to orchestrate sophisticated data flows. Imagine receiving thousands of inbound emails and documents from customers every day. They’re messy, inconsistent, and don’t adhere to a neat schema. Some represent insurance claims, others policy updates, and each needs to be processed differently. Historically, a team would spend hours sorting and categorizing them—a bottleneck, a burden, and a missed opportunity for automation.
Now, with bem’s Router, that complexity is managed autonomously. The Router takes the unstructured inputs and, rather than just transforming them, identifies and categorizes them based on their unique content. Claims are routed to one transformation job; policy changes are routed to another. In doing so, we eliminate the need for regex rules, manual intervention, or complex setup.
What Router Does—Automatically
Let’s get into the specifics. Router doesn’t just take in data; it decides where it should go based on its type, content, and purpose.
Consider a typical scenario for an insurance provider. They receive thousands of communications every day—some about claims, others about policy adjustments. Here’s how Router automates what used to be a manual, error-prone process:
Identify Document Type: Router scans each document and intelligently distinguishes between a claim, a policy change, or any other document type.
Route to the Right Transformation: Once the document is identified, it’s routed to the appropriate transformation action configured within bem. Claims are directed to a workflow designed specifically for claims data, while policy updates are sent to another.
Seamless, Context-Aware Processing: The Router doesn’t need rigid programming rules. It uses contextual analysis to understand the purpose of each document, reducing setup time and making your business processes smoother.
With Router, a document about a fallen tree leading to an insurance claim gets identified and routed correctly without a single manual step. Similarly, a policy update request—whether it’s about a change of address or a new valuation—is instantly recognized and handled. bem’s Router ensures the right transformation every time, regardless of the data’s messiness or origin.
Real-World Use Case: Turning Inbox Chaos into Actionable Data
Here’s how this plays out in real life. Imagine emailing your insurance provider about a claim. You send a simple message: “A tree fell on my house, I need $36,000 to repair it.” Behind the scenes, bem’s Router recognizes that this isn’t just a typical customer service request. It’s a claim. Router routes this document to the appropriate claims workflow, extracting relevant details like policy number, claim type, and damage estimate.
Or let’s say you email the same provider about a policy adjustment. “I’ve moved to a new address, and I need coverage for my new property.” The Router interprets this as a policy change, not a claim, and routes it to the correct transformation job for policy adjustments. The magic here is that you, the user, don’t need to specify or categorize anything. bem’s Router does it all—seamlessly, silently, and accurately.
The Ambient Power of bem’s Actions Framework
Router is just the beginning. Our new Actions framework is designed to automate every aspect of data handling, beyond just transformation. It’s about reducing friction and allowing your workflows to function autonomously, moving us closer to our vision of ambient computing. Soon, you’ll see additional actions that allow you to fully automate not just data transformation and routing, but also the steps that come before and after—ensuring data flows naturally, accurately, and autonomously across your systems.
We’re proud to be taking these steps towards creating a world where software just works—silently, intelligently, and invisibly.
Join Us on This Journey
If you’re tired of managing endless workflows, if you’re ready to let your data take care of itself, it’s time to see what bem’s Router can do for you. Schedule a demo, try the Router, and start automating the actions around your data transformations. Let bem bring the intelligence, you bring the innovation.